Research & Intelligence
We're building the most comprehensive data resource on Kenya's creative economy. Our inaugural research programme publishes in Q3 2028.
State of Kenya's Creative Economy
2028
In production by
Creatives.KE Research
The definitive analysis of Kenya's creative sectors
Kenya's creative economy is estimated at over KES 200 billion, yet the sector lacks the comprehensive, reliable data needed to unlock investment, shape policy, and empower professionals. Our inaugural report will change that.
- Sector-by-sector economic analysis across Music, Film, Fashion, Visual Arts, Gaming & Digital Content
- Employment data, earnings distribution, and gender parity metrics
- Policy recommendations for national and county governments
- County-level creative economy mapping with interactive data
What We'll Cover
Our research programme will produce original data and analysis across every major creative sector in Kenya. Here are the questions we're setting out to answer.
Music
- Streaming revenue vs. live performance earnings
- Royalty collection rates and distribution gaps
- Independent vs. label-signed artist economics
Film
- Production pipeline and employment data
- Skills gap analysis across the value chain
- Domestic box office vs. international distribution
Fashion
- Export readiness of Kenyan fashion brands
- Textile supply chain and local manufacturing capacity
- E-commerce adoption and digital retail trends
Visual Arts
- Gallery ecosystem and artist representation
- Auction market data and pricing trends
- Public art funding and county-level investment
Gaming
- Studio landscape and developer demographics
- Revenue models and monetization patterns
- Esports ecosystem growth and investment
Digital Content
- Creator earnings across platforms (YouTube, TikTok, X)
- Brand partnership and sponsorship market sizing
- Taxation framework impact on digital creators
Our Research Methodology
Rigorous, multi-method research designed to produce data you can actually trust and act on. Here is how we are building our evidence base.
Primary Surveys
Large-scale surveys distributed to creative professionals across all 47 counties, capturing earnings, employment, and working conditions.
Industry Interviews
In-depth qualitative interviews with sector leaders, policymakers, investors, and working creatives to surface insights beyond the numbers.
Platform Data Analysis
Aggregated and anonymized data from streaming platforms, digital marketplaces, and ticketing systems to map real revenue flows.
Policy & Regulatory Review
Systematic analysis of national and county-level legislation, tax frameworks, and institutional support structures affecting creatives.
Future Publication Types
Beyond our flagship annual report, we plan to produce a range of research outputs.
Be the first to know
Join our research waitlist and get notified the moment our inaugural State of Kenya's Creative Economy report drops.
- Early access to the full report before public release
- Quarterly research updates as we gather data
- Invitations to research launch events
Join the Research Waitlist
Enter your email to receive updates on our research progress and be first to access the report.
Want to partner on research?
We are open to partnerships with governments, international organizations, and private sector clients who want to co-produce or commission custom research on Kenya's creative economy.
From sector deep-dives and market sizing to policy impact assessments and baseline studies — let's build the evidence base together.